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14:26MTV Video Music Awards, a Playground for the Next Generation!
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Since MTV revived its highest honor — the Michael Jackson Video Vanguard Award — at the network’s annual Video Music Awards in 2011, it has gone to Britney Spears, Justin Timberlake, Beyonce and Kanye West, a lineup of artists who, from the beginning of their careers, understood the power of a well-executed music video.
That’s partly because of their ages: Like MTV, Ms. Spears, Mr. Timberlake and Beyonce were born in 1981, and Mr. West was born in 1977. They’re old enough to have lived through the era in which MTV dominance was integral to a pop star’s ascendance. Even if the channel’s relationship with music was in decline during the peak of their own careers, they understood its legacy, and executed top-notch videos accordingly.
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